Archive for February, 2011

Prepare successful media plans in 2011!

Wednesday, February 9th, 2011

The In-flight Media, a guaranteed tool to reach High Earners

IMM proposes more than 240 magazines in 150 airlines worldwide and 26 million monthly copies to reach over 144 million of AB+ Readers.

Available in its portfolio over 30 titles distributed in First and Business classes specifically designed to target AB++ Readers.

IMM tool: Discover a new enhanced version of the IMP “Inflight Media Planning” V3.0 at your disposal to plan and create your successful media plans in a few mouse clicks.

www.imm-international.com

The new Inflight Media: TV, Digital & Ambient, targeted and tactical media

80 Airlines have on board TV advertising opportunities: broken into Spots of 20 sec to 2 minutes, Channel sponsorship and Editorial. 3/4 of long-haul passengers spend 80 minutes in average to watch on board programmes during their flights.

420 VIP Lounges allow effective communication through distribution of Brochures, Digital screens, Displays or Videos The average time spent in the lounge per passenger is around 52 minutes.

Other on board opportunities such as Refreshing towels or Meal Trays cards are available.

IMM has now joined the Digital era and is proposing the following additional advertising formats:

- Web Spaces: various advertising formats for Web and Interactive on PC in VIP Lounges

- The e-Tickets: exclusive Interactive Banner on the Electronic ticket of the flight

- Check-in & e-boarding: online advertising through booking confirmation email of the e-ticket, ad printed on the ticket and boarding card.

- The e-newsletter: advertising on the e-news sent by airlines to its subscribers each month

- The Web sites: advertising opportunities on major airlines web sites.

=> Your main Contact for Digital: Mickaël DUBUCQ


240 Inflight magazines, 420 VIP Lounges

3 500 On board TV Screens, Event Opportunities Tailored

New! Digital Media

Your new point of contact for Digital Media

Wednesday, February 9th, 2011

IMM is pleased to announce the appointment of Mickaël DUBUCQ
as its Digital Inflight Media Specialist

Michael graduated from the Superior Institute of Commerce of Paris (ISC Paris) and possess a vast experience in IT Management and e-business.

He has worked previously as Head of Online Projects for the ISOBAR Group, then more recently as Head of Projects within Agency 79; he was in charge of the Internet Media there.

Mickaël is a determinate and dynamic individual who is very much looking forward to be your point of contact for all your Digital Campaigns.

For any queries feel free to contact him by:

* Tel: +33 (0)1 40 13 79 02

* E-mail: m.dubucq@imm-france.com