IMM – International

Airline companies glance through the crisis 

In May, air traffic has returned to its 2008 pre-recession level with a 11.7% increase compared to May 2009. Even though the recent volcanic disaster threatened passengers traffic, the market managed to maintain its growing path. 

 When broken down to geographical zones, Middle East led the recovery with 17.5 % followed by Africa with 16.9 %, Asia/Pacific with 13.2 %, and America with 10.9%. Europe still suffers the most with a mere 8.3% rise in passengers. 

In March 2010, IATA suggested the global industry would lose $2.8 billion. However, as the recovery trends accelerate, this forecast has been revided to a $2.5 billion profit. 

Day by day, the crisis seems to move away from its hardest time ! 

 South Africa takes advantages of World Cup  

 With over one million people from all around the world visiting South Africa for the FIFA Worl Cup, the country has set a new record for the same period compared to last year (1.3 million vs 1.01 million). 

African countries are the most represented with Lesotho, Zimbabwe, Mozambique followed by football fan European countries such as UK, Germany and Netherlands. 

 This is a great opportunity for South Africa to develop its tourism and trigger economic growth. 

Alitalia’s new wings   

The Italian airline company merged with trans-Atlantic venture with Air France-KLM and Delta Airlines. 

This alliance will represent 26 % of the journeys trans-atlantic offering 250 flights and more than 55 000 seats available.  

“The inclusion of Alitalia is an important step for the joint venture and will strengthen the position of the other joint venture partners in the very important Italian market” said KLM president Peter Hartman. 

 
189 998 227 passengers   

180 000 magazines distributed   

490 000 Inflight readers 
 Source : FIFA, Breaking Travel News, Airwise, IATA 

IMM International is pleased to announce the signature of an exclusive contract with Cinmedia for Air China to represent Inflight magazine, Wings of China, in France/UK/Switzerland/Italy/Germany.

Air China is the People’s Republic of China’s state-owned and second-largest commercial airline after China Southern Airlines. It provides more than 6.000 weekly flights and offers 1 million seats.

Air China operates 243 routes covering 28 countries.

The airline flew 41.28 million passengers in 2009 with a passenger load factor of 76.53%.

Over 71% of the guests who fly Air China are business and commercial passengers. By the end of 2009, the total members of the Frequent Passengers Club of Air China reached 9.07 million.

With 2.8 millions readers per month,

Wings of China is listed among the 30 Top valuable periodical’s advertising circulations

by the China Advertising Association.

• China Charm – Air China
• Gateway – China Southern Airlines
• Nihao – China Southern Airlines
• Air Travel – 5 Chinese Airlines
• CAAC Magazine – 9 Chinese Airlines
• Eastern Air Connections – China Eastern Airlines
• View – China Eastern Airlines
• Eastern Channel – China Eastern Airlines
• Air Macau Magazine – Air Macau
• Shanghai Airline Magazine – Shanghai Airlines
• Zenith – 15 Chinese & 30 International Airlines
• New Air – Shandong Airlines
• The Moment – Juneyao

Feel free to contact us if you need more information.

IMM International is pleased to announce the signature of an exclusive contract with air India to represent Inflight magazine, Namaskaar, in France/UK/Switzerland/Italy.

Air India network covers 40 destinations in 10 countries. With 3 daily flights to London, 7 weekly flights to Paris & Frankfurt and 5 weekly flights to Birmingham, Air India easily links Asia to Europe.

Air India transports more than 3.2 million passengers per year.

With 700 000 readers per month, Namaskaar is a top-of-the-range magazine printed in glossy paper with art paper cover.

Feel free to contact us if you need more information.