IMM – International

The In-flight Media, a guaranteed tool to reach High Earners

IMM proposes more than 240 magazines in 150 airlines worldwide and 26 million monthly copies to reach over 144 million of AB+ Readers.

Available in its portfolio over 30 titles distributed in First and Business classes specifically designed to target AB++ Readers.

IMM tool: Discover a new enhanced version of the IMP “Inflight Media Planning” V3.0 at your disposal to plan and create your successful media plans in a few mouse clicks.

www.imm-international.com

The new Inflight Media: TV, Digital & Ambient, targeted and tactical media

80 Airlines have on board TV advertising opportunities: broken into Spots of 20 sec to 2 minutes, Channel sponsorship and Editorial. 3/4 of long-haul passengers spend 80 minutes in average to watch on board programmes during their flights.

420 VIP Lounges allow effective communication through distribution of Brochures, Digital screens, Displays or Videos The average time spent in the lounge per passenger is around 52 minutes.

Other on board opportunities such as Refreshing towels or Meal Trays cards are available.

IMM has now joined the Digital era and is proposing the following additional advertising formats:

- Web Spaces: various advertising formats for Web and Interactive on PC in VIP Lounges

- The e-Tickets: exclusive Interactive Banner on the Electronic ticket of the flight

- Check-in & e-boarding: online advertising through booking confirmation email of the e-ticket, ad printed on the ticket and boarding card.

- The e-newsletter: advertising on the e-news sent by airlines to its subscribers each month

- The Web sites: advertising opportunities on major airlines web sites.

=> Your main Contact for Digital: Mickaël DUBUCQ

240 Inflight magazines, 420 VIP Lounges

3 500 On board TV Screens, Event Opportunities Tailored

New! Digital Media

IMM is pleased to announce the appointment of Mickaël DUBUCQ
as its Digital Inflight Media Specialist

Michael graduated from the Superior Institute of Commerce of Paris (ISC Paris) and possess a vast experience in IT Management and e-business.

He has worked previously as Head of Online Projects for the ISOBAR Group, then more recently as Head of Projects within Agency 79; he was in charge of the Internet Media there.

Mickaël is a determinate and dynamic individual who is very much looking forward to be your point of contact for all your Digital Campaigns.

For any queries feel free to contact him by:

* Tel: +33 (0)1 40 13 79 02

* E-mail: m.dubucq@imm-france.com

According to Giovanni Bisignani CEO of the IATA, as we enter the end of this year, international air traffic is rising in all part of the world. It is now 5% more than before the crisis in 2008.

On the first 10 months of 2010, international passenger figures showed a rise of +8.5 %. Airlines are now registering profits as despite the uncertainty of the economy, worldwide population continue to fly.

International Passenger figures in Jan-Oct 2010 vs Jan-Oct 2009

Source: IATA Facts & figures 2010

IMM gives you the opportunity to advertise in Airlines media: In-flight magazines, On Board TV, VIP Lounges, and Ambient media. Additionally, IMM is now offering its new support « Digital Inflight ». For more information please contact one of our team in the following countries:

240 Inflight magazines, 420 VIP Lounges,

3500 On Board TV Screens, Event Opportunities Tailored

New ! Digital Media

Airline companies glance through the crisis

In May, air traffic has returned to its 2008 pre-recession level with a 11.7% increase compared to May 2009. Even though the recent volcanic disaster threatened passengers traffic, the market managed to maintain its growing path.

When broken down to geographical zones, Middle East led the recovery with 17.5 % followed by Africa with 16.9 %, Asia/Pacific with 13.2 %, and America with 10.9%. Europe still suffers the most with a mere 8.3% rise in passengers.

In March 2010, IATA suggested the global industry would lose $2.8 billion. However, as the recovery trends accelerate, this forecast has been revided to a $2.5 billion profit.

Day by day, the crisis seems to move away from its hardest time !

South Africa takes advantages of World Cup

With over one million people from all around the world visiting South Africa for the FIFA Worl Cup, the country has set a new record for the same period compared to last year (1.3 million vs 1.01 million).

African countries are the most represented with Lesotho, Zimbabwe, Mozambique followed by football fan European countries such as UK, Germany and Netherlands.

This is a great opportunity for South Africa to develop its tourism and trigger economic growth.

Alitalia’s new wings

The Italian airline company merged with trans-Atlantic venture with Air France-KLM and Delta Airlines.

This alliance will represent 26 % of the journeys trans-atlantic offering 250 flights and more than 55 000 seats available.

“The inclusion of Alitalia is an important step for the joint venture and will strengthen the position of the other joint venture partners in the very important Italian market” said KLM president Peter Hartman.

189 998 227 passengers   

180 000 magazines distributed   

490 000 Inflight readers
 Source : FIFA, Breaking Travel News, Airwise, IATA

IMM International is pleased to announce the signature of an exclusive contract with Cinmedia for Air China to represent Inflight magazine, Wings of China, in France/UK/Switzerland/Italy/Germany.

Air China is the People’s Republic of China’s state-owned and second-largest commercial airline after China Southern Airlines. It provides more than 6.000 weekly flights and offers 1 million seats.

Air China operates 243 routes covering 28 countries.

The airline flew 41.28 million passengers in 2009 with a passenger load factor of 76.53%.

Over 71% of the guests who fly Air China are business and commercial passengers. By the end of 2009, the total members of the Frequent Passengers Club of Air China reached 9.07 million.

With 2.8 millions readers per month,

Wings of China is listed among the 30 Top valuable periodical’s advertising circulations

by the China Advertising Association.

• China Charm – Air China
• Gateway – China Southern Airlines
• Nihao – China Southern Airlines
• Air Travel – 5 Chinese Airlines
• CAAC Magazine – 9 Chinese Airlines
• Eastern Air Connections – China Eastern Airlines
• View – China Eastern Airlines
• Eastern Channel – China Eastern Airlines
• Air Macau Magazine – Air Macau
• Shanghai Airline Magazine – Shanghai Airlines
• Zenith – 15 Chinese & 30 International Airlines
• New Air – Shandong Airlines
• The Moment – Juneyao

Feel free to contact us if you need more information.

IMM International is pleased to announce the signature of an exclusive contract with air India to represent Inflight magazine, Namaskaar, in France/UK/Switzerland/Italy.

Air India network covers 40 destinations in 10 countries. With 3 daily flights to London, 7 weekly flights to Paris & Frankfurt and 5 weekly flights to Birmingham, Air India easily links Asia to Europe.

Air India transports more than 3.2 million passengers per year.

With 700 000 readers per month, Namaskaar is a top-of-the-range magazine printed in glossy paper with art paper cover.

Feel free to contact us if you need more information.